Milestone Trailer Leasing – YRC Freight Case Study



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  • Industry: Trade Shows
  • Customer: YRC Freight

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The Backstory

There are approximately 15,000 trade shows and conventions that take place across the country every year. In the US, trade shows remain one of the most profitable B2B strategies with more than $12.8 billion generated in revenue in 2016. Whether it be a boat conference, home hardware show or international helicopter exhibition, without transportation solutions it would be impossible to get freight from the loading dock to the convention floor. For more than 20 years, Milestone has provided customized solutions, flexibility and accessibility to over 56,000+ assets across 25+ locations nationwide. As one of the largest and fastest growing trailer lessors in the U.S., we strive to provide unparalleled service in trailer leasing and rentals to every single customer, every single day.

The Challenge

Ed Corbin, Senior Exhibit Service Manager at YRC Freight, oversees nearly 100 trade shows in the Texas-Oklahoma-Arkansas corridor. When putting on a big trade show or major exhibition, there are all kinds of moving parts from forklifts to trailers to manpower. Corbin and his team plan for months to produce these kinds of shows.

ASIS 2017, the annual conference & expo for security professionals, scheduled to take place at the Kay Bailey Hutchinson Convention Center in Dallas, was anticipated to draw some 22,000 attendees from 96 countries around the world.

“When you’re getting ready for a major exhibition like this one, you’re preparing for caravans and multiple trucks, up to 70 semi-trailer loads of freight,” says Corbin. “Signs, carpets, exhibition equipment – there’s a lot of detail that goes into something of this size. We are moving it from trailers and rolling it straight across the dock into zones on the convention floor.”