Press Release: Milestone Equipment Holdings Consolidates Personal Attention Leasing Into Milestone Trailer Leasing

ST. CHARLES, MO (August 31, 2016) – Milestone Equipment Holdings announced that they will consolidate the trailer rental brand of Personal Attention Leasing into Milestone Trailer Leasing, creating an expansive portfolio of products and services under the Milestone Trailer Leasing name.

This development comes as a result of Milestone Equipment Holdings going to market with a unified Milestone brand name for the Trailer, Intermodal and Chassis Divisions.  Milestone Trailer Leasing continues their commitment to provide personal attention to each customer in the form of open-architecture arrangements, flexible lease options, and added-value services.

“Consolidating the PAL Trailer brand into the Milestone family helps express to the transportation market that we have transformed into a large scale provider with a national footprint. We can deliver that message and still retain our customer-centric and flexible approach to providing equipment,” says Milestone Executive Vice-President of Branch Operations, Sarah Johnson.

“This is an exciting announcement for our company and a great benefit to our customers,” says Milestone President and Chief Operating Officer, Jordan Ayers. The value of this rebranding can be seen in the form of:

  • Financial strength to buy new equipment to grow our trailer fleet at each branch.
  • Purchase trailers to meet specific customer equipment needs.
  • Expanded trailer fleet of over 40,000 trailers.
  • Nationwide trailer branch network.
  • Broader array of equipment types and transportation services.
  • Access to large groups of cartage equipment to upgrade and augment local fleets.
  • Seasoned, knowledgeable, and customer-centric sales professionals.

Press Release: Milestone Equipment Holdings Continues to Elevate Leadership Team, Names EJ Bronwasser Assistant Vice President of Operations, Chassis Division

BURR RIDGE, IL (August 10th, 2016) – Milestone announces the addition of EJ Bronwasser who joins the team as Assistant Vice President, Chassis Division. He will be based in Burr Ridge, IL and will report directly to Doug Hoehn, EVP Milestone Chassis & Managed Assets.

“Throughout my career I’ve maintained a passion for continuous improvement and being a part of a winning team, such as the one in place at Milestone,” says Bronwasser. “I look forward to helping to streamline processes, optimize our team’s efficiency, increase performance (on behalf of our customers and our team) as well as provide ongoing leadership to our Chassis outfit.”

Bronwasser brings 30 years of experience in equipment control within the ocean liner business. He has worked with such companies as P&O Nedlloyd, Maersk Line and NYK. In his most recent position at NYK, Bronwasser was the regional Operations Director managing all aspects of first and last mile logistics in addition to rail operations and vendor management.

”EJ’s wealth of experience will bolster the Milestone team as we continue to grow the Milestone Chassis Company business,” says Hoehn. “His systems knowledge and operational expertise will drive organizational excellence. Along with the newest premium marine, domestic and specialty chassis available in the market, adding talent like this will help Milestone to continue to anticipate and exceed client expectations.”

Bronwasser received his Bachelor of Science degree with an emphasis in Maritime Management from the Nautical Academy of Rotterdam, The Netherlands followed by his Master of Science degree with an emphasis in Intermodal Transportation from the University of Denver.  He is the current President of the Intermodal Association of Chicago.